Who We Are:
Founded in 2009, L.A. Libations is a next generation entrepreneurial beverage creator and incubator specializing in emerging brands. L.A. Libations (LAL) has played an important role as a best-in-class player for the past 10 years by forging industry successes, enjoying investment events, and prized brand exits with some of the biggest beverage companies in the world. As the Emerging Beverage Category Captain and a trusted advisor to many of the country’s largest retailers, LAL drives the majority of the “better for you” category growth by providing services for new and established brands. The “A to Z in the beverage industry,” L.A. Libations has made a substantial impression of how brands succeed and what people drink.
What We Do:
We trust our thirst then get to work. Every year we meet with more than 300 entrepreneurs from across the globe in search of brands that stand out in emerging beverage categories such as plant- based, functional, healthy digestion and natural energy to name a few. We collaborate with both emerging and national companies looking to bring their brand to the next level. Whether we create a brand from scratch or incubate and accelerate an existing one, we bring our fierce entrepreneurial spirit, vision and wealth of experience to help build a brand’s strongest market position.
About L.A. Vibrations
Launched in August 2020, L.A. Vibrations (LAV) is the marketing agency umbrella of parent company L.A. Libations. At L.A. Vibrations, we work with new and emerging beverage brands to help launch, scale and optimize brands, covering marketing strategy, branding, ecommerce, digital, retail, trade & field marketing.
The Role
We are looking for a strategic, results-oriented Senior Director of Ecommerce & Digital to lead performance marketing, ecommerce, and marketplace strategy across our portfolio of high-growth CPG brands. This role will own full-funnel digital execution—from awareness to conversion and retention—driving growth across DTC, Amazon, and retail media platforms like Walmart Connect and Aisle.
The ideal candidate is both analytical and creative, with a deep understanding of ecommerce best practices, paid media, CRM, and omnichannel retail. They will oversee cross-functional digital teams, serve as a strategic partner to clients, and play a key role in shaping how our agency delivers impact across today’s evolving commerce landscape.
This is a hybrid role that will require coming into the office 3 times a week.
Responsibilities
Digital Strategy & Campaign Execution
Ecommerce, Amazon & Retail Media Management
Team Leadership & Client Partnership
Analytics & Optimization
Qualifications:
This is a hybrid role and our office is in El Segundo, CA.
Starting salary for this role is $125,000. Salary is determined through interviews and a review of candidate experience, knowledge, skills, abilities, equity with other team members, and alignment with market data. In addition to the salary L.A. Libations offers a comprehensive benefits program.
Interested in applying? Please email brianna@lalibations.com
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